This year, after having to hold the awards virtually in 2020, the organisers brought together all eight of their regional shortlists for the first time, with a guest list of 1,200 entrepreneurs, judges, mentors, investors and partners invited to the London celebration.

Over the last decade, the Awards has celebrated some household names including Julie Deane OBE of Cambridge Satchel Co, Alan and Juliet Barratt of Grenade and Shaun Pulfrey of Tangle Teezer. Its most recent headline-grabbing success story is its previous winner, and speaker at this year’s event, Steven Bartlett, who in May was announced as the youngest ever Dragon on BBC’s Dragons Den.

The awards were judged by a panel of industry experts and leaders of influential UK businesses, including some of the prize winners from previous years.

Pearce celebrated the win:

“It is an absolute honour to have been recognised by the Awards, especially given my fantastic fellow nominees for this year’s Health and Wellbeing category. I would say this is a reflection of the dedication and brilliance of the wider Trio team too. When I founded the company in 2006, I wanted to empower ostomates with more choice and dignity in their daily stoma care routines. This is something the team continues to do day in, day out, as we grow and support even more ostomates across the globe.”

Francesca James, founder of the Great British Entrepreneur Awards, spoke highly of the entrepreneurial talent coming out of this year’s cohort: “It was fantastic to hear so many inspiring business stories after a difficult few years, and even better to have been able to invite all of our finalists to the in-person ceremony and celebrate together.

“With more than 1,200 attending, the evening was a real snapshot of the UK economy. The winners were thoroughly deserving, overcoming some stiff competition from their fellow finalists, and we look forward to welcoming them into our alumni community and seeing what they do next. It’s always exciting to watch our previous winners go on to achieve amazing things and I don’t expect any less from this year’s award recipients, who we will support all the way.”

Anne Boden MBE, founder of Starling Bank, headline partner of the Awards, said: “It is fantastic to see these worthy individuals being celebrated through these awards. We wish all the shortlisted businesses the best of luck with their future endeavours during these changing times.”

Great British Entrepreneur Awards 

The Great British Entrepreneur Awards, in partnership with Starling Bank, acknowledges and champions the hard work and inspiring stories of entrepreneurs and businesses across the United Kingdom.

The Great British Entrepreneur Awards are more than just an awards ceremony. Through the awards, alumni and participants join a thriving community of founders and doers. Within that ecosystem is an ethos of support, where individuals are able to come together, inspire, learn and grow.